MediaOmario11

  1) Write a definition of a  passive  audience: audiences  passively  take in information from the media and that these messages have the same effect on everyone.   2)  Write a definition of an  active  audience:   audiences  interact  with and make conscious choices regarding the media they consume.   3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:   Media text - The Times ne...

  1) What is the preferred reading of a media text? The message the producer wants the audience to believe  2) What is the oppositional reading of a media text? This is when the audience take the opposite message 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? -Most teenagers just like to cause problems/teenagers are problematic -teenagers are dangerous/unsafe  4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people will reject this reading because not all young people act the same the might think this comes from a very    stereotypical perspective Dominant Reading: The company wants you to believe that this burger is really nice/ one of the best you can try. They want you to like this burger. This is supposed to be so mouth watering that the audience wants to buy the product. They also heavily describe it so you can visualize it. Negotiated Readi...

  1) First blog task - 10 questions 2) Poster Analysis 3)  Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6)  Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8)  Blog feedback and learner response 9) Demographics and Psychographics

  1) What information do media companies use to create a demographic profile of their audience? They look for stuff such as Age, Social Class, Race and Gender 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Because it doesn't give enough detail. Also the demographic data doesn't take into account and qualitative/ subjective data 3) What are the seven different Psychographic groups?   -The Aspirer  -The Reformer -The Mainstream  -The Succeeder -The Struggler  -The Resigned             -The Explorer 4) Write a brief summary of what each Psychographic group is seeking or motivated by.  The Aspirer: Materialistic, acquisitive people, who are driven by others perceptions  The Reformer: they value  their own independent judgement The Mainstream: A daily routine is fundamental to the way they live their lives The Succeeder: Succeeders possess self-confidence an...

  WWW: Overall a good start to Media Studies, with you being focused on completing good work on the blogs and in your book. Next Steps: - You need to go back to your Key Concept Analysis and complete the LIAR analysis for your film poster. The ‘Language’ section of this should now be able to include some of our recent Mise-en-scene and Camera Shot language in addition to what you have already considered. - You need to complete your Camerawork blog tasks with the final task on this not being done yet.