Audience: Reception Theory

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 1) What is the preferred reading of a media text?

The message the producer wants the audience to believe 


2) What is the oppositional reading of a media text?

This is when the audience take the opposite message

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?


-Most teenagers just like to cause problems/teenagers are problematic

-teenagers are dangerous/unsafe 


4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people will reject this reading because not all young people act the same the might think this comes from a very  stereotypical perspective



Dominant Reading:

The company wants you to believe that this burger is really nice/ one of the best you can try. They want you to like this burger. This is supposed to be so mouth watering that the audience wants to buy the product. They also heavily describe it so you can visualize it.

Negotiated Reading:

This burger might be nice but most parents can use these ads to bribe there children. This ad might be considered mouth watering but to the vegan and vegetarian people out there this ad would be considered disturbing/ displeasing to see and every time they pass a bill bored they have to see this image.

Counter Reading:

This ad would be considered highly annoying to all the people trying to loose weight. To them these ads are temptations they have to resist. This ad is also attempting to say this burger is nice and delicious knowing the amount of oil goes into this burger making it unhealthy/ this company is promoting highly unhealthy items.

 Do you agree that he presents a positive view of young people?

No this is because not all children listen to underground rap music in fact some children find it distracting/disturbing to listen to.

 

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