Demographics and Psychographics

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 1) What information do media companies use to create a demographic profile of their audience?


They look for stuff such as Age, Social Class, Race and Gender

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?


Because it doesn't give enough detail. Also the demographic data doesn't take into account and qualitative/ subjective data

3) What are the seven different Psychographic groups? 

 -The Aspirer  -The Reformer
-The Mainstream  -The Succeeder
-The Struggler  -The Resigned
            -The Explorer

4) Write a brief summary of what each Psychographic group is seeking or motivated by.


 The Aspirer: Materialistic, acquisitive people, who are driven by others perceptions

 The Reformer: they value  their own independent judgement

The Mainstream: A daily routine is fundamental to the way they live their lives

The Succeeder: Succeeders possess self-confidence and have strong goals

The Struggler: live for today and make few plans for tomorrow 

The Resigned: These are predominantly older people with constant values

The Explorer: These people are driven by a need for discovery

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision.

I think that I belong in the Explorer group this is because I like challenging new ideas or new activities and I always want to try something new  

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