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Tatler: Case Study Blog Tasks

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  1) Look at the  Tatler Media Pack . Go to  page 2 : How does the editor introduce the magazine? 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? 4) Go to  page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the  psychographic audience group  that best fits Tatler? Media Language 1) What different examples of  typography  can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? 2) How do the  cover lines  appeal to the Tatler tar...

Represent NHS Blood & Transplant campaign

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  1) What is an advertising campaign? an organized course of action to promote a product or service. 2) What is the objective of the NHS Represent campaign?  To increase blood donners of people with black or Asian ethnicity  3) What does this advert want people to do once they've seen it (the 'call to action')?  They want them to help by donating blood 4) Why is the advert called 'Represent'?  Because Lady Leshurr is representing them all 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . Lady Leshurr is an English rapper, singer and producer,   Ade Adepitan and  Kanya King 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? Showing the absences of the blacks and Asians 7) How does the advert match the key conventions of a t...

Galaxy Advert CSP

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  1) What  key conventions  of TV advertising can you find in the Galaxy advert? 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  4) In your own words, what is intertextuality? 5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? 6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).  7) How does the advert's narrative (story) follow Todorov's theory of equilibrium? 8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.  9) What representations of...

Film Industry: Final Index

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 1) industry - ownerships and control 2) Marketing - Marvel Cinematic Universe 3) Black Widow 4) I, Daniel Blake

OMO advert CSP Blog

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  1) What year was the advert produced? This advert was produced back in the 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In most adverts back in the 1950 there would be a white woman in nice make-up cleaning the house (housewife), serving the husband or looking after the kids this is because back then it was normalized for the housewife to be serving the husband as if she was a maid. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The text type is so it looks more eye-catching also the image is targeting a female audience 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Props: clothing reinforces domestic duties       Costume: Her clothing is brigh...

Gender Representation in Advertising

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  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  most of them are working housewives catering to there husbands  4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. post-2000 advertising often shows a woman's role as passive, dependent, and focused mostly on appearance 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  Now you have a higher chance of seeing a coloured person on...