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Advertising: Key conventions

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  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Picture- there is a picture of a rainbow made of skittles possibly connoting that these skittles can make you happy knowing that rainbows are associated with happiness and positivity  Logo- the logo is the brand name with a rainbow surrounding it. Also it is in the centre so possible the audience can remember the name Background- is a bright eye-catching rainbow  most likely to catch the attention of young viewer 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The bright colours of this sweet is unique because not a lot of sweet companies use so many bright colours Part 2: Advert Research 1...
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I, Daniel Blake

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  1) What is independent cinema and how is it different to Hollywood blockbusters? Independent films have much smaller budgets, and are often supported financially by public service broadcasters 2) What is I, Daniel Blake about? The main character, Daniel Blake, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.  3) Who directed I, Daniel Blake and why is this important? Ken Loach- he directs social realism I, Daniel Blake etc  4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience.  BBC Question Time to talk, Organise free (or ‘pay what you can’) screenings and talks in community centres, Film was premiered not in London, but Newcastle (where the film is set) to gain local support.  5) What unusual or creative marketing methods...
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Media Assessment 1: Learner Response

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  1) Type up your Next Steps in  full  (you don't need to write the mark and grade if you want to keep this confidential). my next steps is to focus on your knowledge of camera shots + mise-en-scene 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 100% Q2: 100% Q3: 41.67% Q4: 100% Q5: 50% Q6: 50% 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this.   The reason why I did well on Q4 is because I managed to describe the back round and the connotations of the boy 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. the reason why Q3 could use improvement is because I wasn't able to  Consistent appropriate and effective use of subject specific  terminology throughout.   5) Finally, write a  ne...
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Black Widow

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  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. marvel studio, IMAX,   2) What is conglomerate ownership and how does it link to Black Widow? Because Disney owns marvel studio so also the black widow film 3) Analyse the  film trailer   for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? There are highly famous people in the film and companies 4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  why  they were effective in promoting the film. Billboards, Teaser trailers, Talk shows  5) What was the production budget for Black Widow and how much did it make at the box office? 200 million and it only made 379 million 6) Would you consider B...
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Marketing - Marvel Cinematic Universe

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1) How many were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 2) How much money have the MCU films made in total according to this article? $18.2 billion(£13.7 billion) 3) Why did Marvel create the Avengers film?  Marvel was recovering from bankruptcy  4) Who owns the rights to Spider-man and why is the character now appearing in Marvel films? Sony Pictures. They made a deal 5) Which company owns the rights to the Fantastic Four and the X-Men? The Walt Disney company 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Disney has announced plans for several new Marvel TV series
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Introduction to Media - index so far

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  1) First blog task - 10 questions 2) Poster Analysis 3)  Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6)  Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8)   Blog feedback and learner response 9) Demographics and Psychographics 10)Audience: Reception Theory 11)Audience Effect Theory 12)Industries: Ownership and Control 13)Marketing - Marvel Cinematic Universe   1 2)Black Widow
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Industries: Ownership and Control

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  1) What is a  conglomerate  in the media industries?  A conglomerate    is a media company that owns lots of smaller media companies. These smaller companies are called subsidiaries. 2) What is a  subsidiary ? A subsidiary is a company that is owned by a bigger company. 3) What are the benefits for media companies of  vertical integration ? they don't have to pay for an artist, back round music. They get to make money every stage of production. 4) What are the benefits for media companies of  horizontal integration ? they have no more    competition and they are making money from both.  5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. Disney, Warner Brother & Sony 6) What is  convergence  and what device has changed the relationship between audiences and producers?  Technological c...
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