Represent NHS Blood & Transplant campaign

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1) What is an advertising campaign?

an organized course of action to promote a product or service.


2) What is the objective of the NHS Represent campaign? 

To increase blood donners of people with black or Asian ethnicity 

3) What does this advert want people to do once they've seen it (the 'call to action')? 

They want them to help by donating blood

4) Why is the advert called 'Represent'? 

Because Lady Leshurr is representing them all

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

Lady Leshurr is an English rapper, singer and producer,  Ade Adepitan and Kanya King

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

Showing the absences of the blacks and Asians

7) How does the advert match the key conventions of a typical urban music video?

Industrial landscapes such as council estates, city rooftops, parking garages, or street corners.

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

-Woman being a boxer                -Muslim woman participating in STEM
-Men accepting help/guidance    -Young people being in charge of authority

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

-Singing, Make-up/beauty reinforced   -participation in typical hobbies and youth groups
-Men formal attire, suits, authority       -Wheelchair user being reliant on the equipment for movement  

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

Actor:
Whilst on the rooftop the was a lot of low angle shots to show that Lady Leshurr is more powerful than the viewers/she actually is. they also at some points zoom the camera in on her to show that she is the main attraction/ that you should mainly be looking at her and also to show her importance.

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