1) What key conventions of TV advertising can you find in the Galaxy advert?
Star power, intertextuality and nostalgia
2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.
Galaxy chocolate is a premium treat
3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?
Audrey Hepburn is a famous actress who died and they use her for start power
4) In your own words, what is intertextuality?
intertextuality is linking one media text/product to another
5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
costume: her outfit us upper class looking to represent how there chocolate is premium/one of a kind
lighting: bright light to show the chocolate is as pure as Audrey
actor: They use star power to attract more views
makeup: minimal to so the chocolate doesn't need any amplifiers
props: the only prop used was the chocolate to show were the audiences focus should be
setting: quite city to make the people focus on the chocolate
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).
Bus driver: he is the donner because of the hat
Car driver: hero because he saved Audrey from traffic
Audrey: Damsel as the car driver saved her from traffic
7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
Equilibrium: She is on a bus
Disequilibrium: drivers stop to argue
New equilibrium: car driver takes her on a ride
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.
Upper class
9) What representations of gender can you find in this advert?
9) What representations of gender can you find in this advert?
The female character needs to be saved
10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?
Audrey acts dominant as she walks off the bus takes his hat and puts on the driver
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