OMO advert CSP Blog

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 1) What year was the advert produced?

This advert was produced back in the 1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

In most adverts back in the 1950 there would be a white woman in nice make-up cleaning the house (housewife), serving the husband or looking after the kids this is because back then it was normalized for the housewife to be serving the husband as if she was a maid.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

The text type is so it looks more eye-catching also the image is targeting a female audience

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

Props: clothing reinforces domestic duties       Costume: Her clothing is bright primary colours to stand out

Make-up: reinforces beauty standards              Lighting: The light is bright to match with the slogan

Actor: the actor is a classic white lady             Setting: she is outside hanging clothes up on the washing line
during the 1950s era

5) Why is a picture of the product added to the bottom right of the advert?

So you recognise the product in the shop

6) What are the connotations of the chosen colours in this advert - red, white and blue?

these are primary colours that represent that this ad was supposed to link to the union jack flag

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

They might want to get it because the woman how is doing it is also happy

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

One of the main stereotypes is that women do all the cleaning

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

the company wants you to think you should get this to make your husband happy

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?

That this text might be racist based on its exaggeration on "White(S)"




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