MediaOmario11

  1) Gender Representation in Advertising 2) Galaxy Advert CSP 3) OMO advert CSP Blog 4) Represent NHS Blood & Transplant campaign

  1) Look at the  Tatler Media Pack . Go to  page 2 : How does the editor introduce the magazine? 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? 4) Go to  page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the  psychographic audience group  that best fits Tatler? Media Language 1) What different examples of  typography  can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? 2) How do the  cover lines  appeal to the Tatler tar...

  1) What is an advertising campaign? an organized course of action to promote a product or service. 2) What is the objective of the NHS Represent campaign?  To increase blood donners of people with black or Asian ethnicity  3) What does this advert want people to do once they've seen it (the 'call to action')?  They want them to help by donating blood 4) Why is the advert called 'Represent'?  Because Lady Leshurr is representing them all 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . Lady Leshurr is an English rapper, singer and producer,   Ade Adepitan and  Kanya King 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? Showing the absences of the blacks and Asians 7) How does the advert match the key conventions of a t...

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  4) In your own words, what is intertextuality? 5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? 6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).  7) How does the advert's narrative (story) follow Todorov's theory of equilibrium? 8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.  9) What representations of...