MediaOmario11

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Picture- there is a picture of a rainbow made of skittles possibly connoting that these skittles can make you happy knowing that rainbows are associated with happiness and positivity  Logo- the logo is the brand name with a rainbow surrounding it. Also it is in the centre so possible the audience can remember the name Background- is a bright eye-catching rainbow  most likely to catch the attention of young viewer 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The bright colours of this sweet is unique because not a lot of sweet companies use so many bright colours Part 2: Advert Research 1...

  1) What is independent cinema and how is it different to Hollywood blockbusters? Independent films have much smaller budgets, and are often supported financially by public service broadcasters 2) What is I, Daniel Blake about? The main character, Daniel Blake, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.  3) Who directed I, Daniel Blake and why is this important? Ken Loach- he directs social realism I, Daniel Blake etc  4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience.  BBC Question Time to talk, Organise free (or ‘pay what you can’) screenings and talks in community centres, Film was premiered not in London, but Newcastle (where the film is set) to gain local support.  5) What unusual or creative marketing methods...