Advertising: Key conventions

-






 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

Picture- there is a picture of a rainbow made of skittles possibly connoting that these skittles can make you happy knowing that rainbows are associated with happiness and positivity 

Logo- the logo is the brand name with a rainbow surrounding it. Also it is in the centre so possible the audience can remember the name

Background- is a bright eye-catching rainbow  most likely to catch the attention of young viewer


2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The bright colours of this sweet is unique because not a lot of sweet companies use so many bright colours

Part 2: Advert Research

1) An advert with a clear brand identity




2) An advert that uses shock tactics or a controversial idea




3) An advert that creates a a strong emotional connection to the audience


Comments

Post a Comment

Popular posts from this blog

POSTER ANALYSIS

-
Image
  Language: The title, tag-line, all following the expected codes and conventions of a film poster. The main prop of the the man with the unique barley visible phone covered in blood  implies a dark twist on what could otherwise be a simple/basic horror film Audience: This looks like it would be targeted at people who like horror films lovers due to the dark colours and the blood. Most likely this film would be age based wise 15-30 due to the content showing blood meaning there must be a sense of violence. Industry: The film was produced by  Blum house Productions  Crooked Highway . It is directed by Scott Derrickson. Representation: The social picture shows  a man covered in blood behind the phone this most likely means that the phone has a main role in this move also red   dial phones were popular in the 1960s meaning this was when the movie was set Mise-en-scene: costume: -the man has a creepy mask and in horror films tis is to make the viewer unsettled ...
Read more

Camerawork

-
Image
1. Camera Shots                                                                                                                TWO SHOT: It is to show how many people are on the screen. It shows the two characters interacting with each other on the same screen at the same time. It also has an aspect that maybe they are listening/watching something together because if they were talking to each other they would be looking at the speaker so most likely they are not talking but they are facing the same way. 2. camera Shot  Over the shoulder shot: this shot is to show us the woman is doing on the computer. It is similar to first-person because it shows up what the person is doing from there perspective. The conn...
Read more

Movement & Editing

-
Image
Pick  three   aspects of  camera movement  in the Minority Report clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience.   1) The camera tilts from the computer screen to the man using the computer 2)The cameraman uses track/dolly when they make the camera follow the man who is walking similarly to how they make the camera follow the the man running from law enforcing officers 3)When the officers surrounded the man the decided to use crane to give a god's view so the viewers can see the action from above Pick  two  aspects of  editing  in the Minority Report clip and write about what effect it has on the audience. 1) They make one of the editing techniques juxtaposition they do this when they show the camera then the supposed villain to show how the camera is on the opposite team/side   2)Another editing technique they ...
Read more