Language:
Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence.
1. Write 3 things you DENOTE (literally see).
Pictures of Marcus's football games, Contact info, links to his pages
2. For each, write what it CONNOTES (suggests).
his links could suggest that he wants people to visit his other pages, His football pictures can connote that he wants others to know he is a famous footballer, Contact info suggest he wants his fans to be able to keep in contact with him
3. Identify ONE technical code and ONE genre (website) feature.
One technical code it the paint palette used is the same as his teams colour. One genre code is the about page
4. Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand?
Yes Marcus's page is coherent as it is very organised and the goal is very clear so the conveys the idea that Marcus is a well kept man and cares a lot about his brand image
5. Describe 3 differences between his website and his Instagram/Twitter (look / content / purpose).
One difference is that Marcus's website has a clear goal to inform about Marcus. Another difference is that his social pages are to entertain. One more difference is that his social media is visited more than his page
6. How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?
Because Marcus shows all of the struggles he went through as a child in a single parent household and how he still had a positive impact on the world
Industry:
Imagine a brand (e.g. Burberry or Aldi) is deciding whether to pay Marcus Rashford to promote its products. Build the case.
1. List 3 reasons it is in the brand's interest to associate with him.
He is Famous/well known. He does charity work. He will attract customers.
2. Explain HOW social media is used to make the association.
Because Marcus is a well known image on social media
3. Identify ONE risk to the brand if it goes wrong.
It can put a bad name on the brands image
4. Decide: would you advise the brand to go ahead? Justify.
No because if something goes wrong it has a high possibility to make them loose out on view
5. Investigate ONE brand linked with Rashford (Burberry, Aldi, Nike or Tesco). Why does that brand benefit from associating with him, and how is social media used to make the link?
more people will buy from the brand wanting to be more like him
Audience:
Take one of his campaign posts and write all THREE readings of it.
1. Preferred: what does he want you to think and do?
He wants his views to see that he is a good person
2. Negotiated: where might a follower half-agree?
What he is doing for the charity is good but he cant balance football and charity he needs to pick one
3. Op positional: how might a critic reject it?
He is just doing charity work for fame
4. Which Uses & Gratifications need does this post serve best? Why do you believe this?
Information and education as it informs users about Marcus but also educates them on charity work
5. Explain how his website's mode of address (style) speaks to BOTH football fans and campaign supporters.
Because of its well organised structure it is able to separated football and charity side
Representation:
Choose a post/page from Rashford’s website (himself, a campaign, or fans).
1. Selection: what is shown? What is left out?
what is shown is info about his career and what is left out is i dont know
2. Construction: which media-language choices (Mise-en-scene, camera shots/angles, etc) build the representation?
3. Stereotype check: positive, negative, or challenging a stereotype? (Consider stereotypes on all of CAGE) Justify.
4. Describe one way he is represented positively and one stereotype he challenges.
he is represented positively as he works with charity and a stereotype he challenges it that football is only for men because women also are fans of him
5. Evaluate: 'Rashford's online presence challenges negative stereotypes.' How far do you agree?
I strongly agree because for class all classes are appropriate to watch him for age most ages are suitable for gender his content has no specific gender and for ethnicity all and any can watch it
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