Radio 1 Launch CSP: Blog Tasks

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1) What radio stations were offered by the BBC before 1967?

The radio stations offered was radio 1, 2, 3,

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

the new station launched was radio 4

3) What was pirate radio and why was it popular?

Pirate radio was radio that was taken out to sea and this was popular as they only ever played music

4) Why did pirate radio stop broadcasting in 1967?

Because a new act was released causing a ban on pirate radio

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

BBC brought the same DJ they loved to come work with BBC

6) What was 'needle time' and why was it a problem for BBC Radio?

Needle time limited the amount of time music was allowed to be played this was a problem as the young people wanted more music 

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

through playing continuous repeated records and DJ  informal banter

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn and it caused upset initially because it was informal

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

Because he was more young so he could sympathise with the young children

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

Because it was informal and it had way more music than just 5 hours


Audience and Industry

1) What was the target audience for BBC Radio 1 in 1967?

15-29

2) Why did Radio 1 initially struggle to attract young listeners?

because it was too formal and there wasn't enough music for their liking

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

personal identity- they might just like the DJ

Diversion- listening to music to divert what is on their mind

4) How is the BBC funded?

through government funding and people paying their TV licences

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967?  

Preffered- people listened for entertainment and enjoyed it

oppositional- people only watched it for music

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