Media Assessment 2: Learner Response
1) Add your score, grade, next step and positive (the question that you are the most proud of) to your assessment tracker, which is in your folder front sheet.
17/34 Grade: 4
2) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
Q6- consider the drastically different goals that these film types often have. Are they trying to compete.
2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:
Q1: 1 Marks
Q2: 2 Marks
Q3: 8 Marks
Q4: 2 Marks
Q5: 2 Marks
Q6: 20 Marks
Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.
2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:
Q1: 1 Marks
Q2: 2 Marks
Q3: 8 Marks
Q4: 2 Marks
Q5: 2 Marks
Q6: 20 Marks
Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.
I could have gone into more detail but I didn't have enough time to which means I need to improve on my timing
3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.
Yes I successfully spoke about both of them but a phrase I could have used is: Women are portrayed in a subversive / non-conventional way as their
4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.
3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.
Yes I successfully spoke about both of them but a phrase I could have used is: Women are portrayed in a subversive / non-conventional way as their
strength and independence is highlighted by the image (pose / pride in
facial expression etc.)
4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.
• Greater control over every stage of the production (1)
• Increasing profit (1)
• Having complete ownership over creative products (1)
5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question.
-Black Widow as a Hollywood blockbuster cost $200m to make – far more than
independent films. However, due to the impact of Covid-19 on cinemas and the film
industry, the film only made $379m at the box office
• The importance of franchises and star power in Hollywood blockbusters. Big names
are cast to draw audiences in e.g. Scarlett Johansson. Regardless of reviews a film
receives, star power ensures a degree of box office success
-The importance of marketing a blockbuster film worldwide is clearly demonstrated by
the massive Black Widow marketing campaign across billboards, YouTube and
social media.
-Black Widow was released on IMAX and sold as the true experience for Marvel fans
with the widest screen in existence.
-Due to the gritty, hard hitting social message of the film it was marketed in a different
way to the Hollywood ‘blockbuster’ Black Widow.
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