Introduction to Music Video and BLACKPINK HYLT: Blog tasks

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 Introduction Q's:


1) What are the key conventions of music video?

Narrative, sound and images

2) What is intertextuality?

linking a piece of text to another

3) When did music videos first become a major part of the music industry?

1980s

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

5) How are music videos distributed and watched in the digital age?

they are now mainly watched on phones through headphones

BLACKPINK: How You Like That Q's:

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? - BLINKS demographics is young females around 20 years old. The psychographics of the BLINKS are people who enjoy listening to music an K-pop 

2) What audience pleasures are offered by the music video for How You Like That?

escapism of reality and daily routines

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

-The different colours/contrasting colours
-Different settings
-The different types of make-up

4) How was the How You Like That music video marketed and promoted to the audience?

They made premieres and made it live

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

it was a global phenomenon because pop is already popular and what helped it was adding English words

Industry

1) How were BLACKPINK formed and what records have they broken?

They were formed by YG entertainment and the record they broke was the fastest video to reach 100, 200, 600 million views

2) What other successful artists have YG Entertainment created? You may need to Google this.

BIGBANG

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

because now there is headphones they no longer need to watch whilst watching

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

blending international song writing, English-language lyrics, and high-fashion branding to bypass cultural barriers

5) How are UK-based music videos regulated and what types of content require warnings? 

by the BBoFC and the type of content that requires warnings is nudity


Extension Tasks (Choose 1/2)

Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?

Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?

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