Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

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Audience


1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

The Artic Monkeys is a indie band predominantly white British males watch/listen to them. age between 15-35
Psychographics: Explorer

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Indie rock aesthetic 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

The high contrast intense shots
The shot showing one version of the guy playing while another watches TV
The shot within a sterile, liminal space

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
 
By creating demo CDs

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

Fans are positioned to feel a sense of nostalgia  

Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

By giving away free demo CDs

2) Why was P2P file sharing and Myspace an unexpected aspect to Arctic Monkeys' early success?

Because it's not traditional in the music industry 

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Because BLACKPINK was formed by a company whilst artic monkeys formed themselves 

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

DOMINO RECORDING COMPANY and to maintain creative control 

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

Negative this is because larger companies such as Soundcloud Spotify and Automack are making it harder for smaller companies to be seen

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