Industries: Ownership and Control

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1) What is a conglomerate in the media industries? 

A conglomerate  is a media company that owns lots of smaller media companies. These smaller companies are called subsidiaries.

2) What is a subsidiary?

A subsidiary is a company that is owned by a bigger company.

3) What are the benefits for media companies of vertical integration?

they don't have to pay for an artist, back round music. They get to make money every stage of production.

4) What are the benefits for media companies of horizontal integration?

they have no more  competition and they are making money from both. 

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

Disney, Warner Brother & Sony

6) What is convergence and what device has changed the relationship between audiences and producers? 

Technological convergence refers to the fact we can now access all different types of media on one device. Smartphone

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

to eliminate a rising competitor, gain expertise in mobile, and appeal to younger demographics. At the time, Instagram had no revenue and only 13 employees, but its rapid growth and popularity made it a significant threat. 


8) What is the name of the media billionaire who used to own Fox? 

Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

~Marvel
~Pixar
~Lucasfilm
~ESPN 
~Hulu 
~20th Century Studios
~National Geographic
~FX Networks
~Walt Disney Animation Studios
~ABC
10) Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article. 

Disney bought Fox to gain a massive library of content to fuel its streaming service, expand its global reach, and consolidate its position against competitors like Netflix. Expanded Content, Library Increased, Global Reach










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