Denotation & connotation

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Denotation:                         

Sad child with teary eyes

thirsty child 

WaterAid logo

Company slogan

Village behind him

Connotation: 

The child is sad because his village maybe lacks water. Could be water in his eyes because tears of sadness because he is realising what he doesn't have tears of joy because he is getting water.


The WaterAid logo is there to show which company is helping this village. 


 The village behind him looks dry & they made sure to make the village lack detail so you can focus on the boy.


The slogan is maybe to make people more aware & give them a wake up call so they can realise what is happening out of the area's they live in.




DENOTATION:

-Burger

-bright yellow

-BOLD words

-A 50% discount on the food 

-Phone number

-website link

-white around the burger


Connotation:

There is a burger which is the main thing of this ad you can tell this because the burger is in the centre. The bright yellow is so that the burger on this ad can stick out & white makes it stick out more because there is already a bright yellow so it looks like the white is just highlighting the burger; the bold words also help to make the ad more eye catching. There is a 50% discount to make them want to buy it even more because of the discount. In addition there is a website link & a phone number to the company phone meaning you can get into contact with them. The audience this ad is for is most likely for food lovers.


The alive penguins juxtapose with the dead penguins. This ad is to raise aware about the rapid decreasing in penguins through out Africa. They make the picture very eye-catching by making the picture black & white knowing that white is the complete opposite of the colour white. They make the penguins the main part of the photo to show importance of the penguins. This ad uses optical illusions to create a striking effect hoping the audience will press to see more. This illusion causes the audience to see more because it stands out a lot.


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